In the past decade, there has been a collective move towards providing sanctuaries out of our retail spaces. A grand push to provide aesthetically pleasing and welcoming business fronts is now accepted as the norm. It used to be that the business provided the bare minimum in regard to interior design… there was no emphasis on aesthetic. Now restaurants, spas, financial offices and hair salons all take the visual landscape into careful consideration. When there are thousands of like businesses and shops in constant competition, it’s a no-brainer that you must set your business apart from the rest. And sadly, if you haven’t jumped on board just yet, you could be seriously missing out and unknowingly stunting your business. Whether it be a clothing store inside a mall, art gallery, restaurant, a boutique supply, hair studio, med spa or even a dental office – all of these businesses should appear inviting, creative and offer the appeal of luxury. If your store reflects an appealing design, your customers are more inclined to walk through your open door and enjoy a fully immersive experience.
A recent poll concluded that the three chief considerations customers make when choosing a restaurant are in order as follows:
- the atmosphere
- the service
- the food
This clearly demonstrates the unquestionable significance a business environment has on the customer. The main attraction and most powerful factor when determining where to eat, shop, indulge, relax – in the atmosphere. This means, if you aren’t representing your store or studio by attracting passersby with a stylish interior, then you’ve already lost your patron before they even have the chance to see your quality products.
Luckily, we’re here to help. Space Plus, a division of The Sliding Door Company, offers all of the necessary solutions and products you need to begin drawing in your beloved customers.
Where to start first?
Make sure you consider if your storefront is clearly visible to passersby from the street, across the way, etc. A key way to attracting potential clients is to allow for visibility. This creates intrigue and interest to an unsure prospective buyer. If they can easily see through a window and into your shop, they’re much more likely to enter. Most people shy away from stores when they can’t see what they are getting into. Call it human nature- we fear what we do not know. So why not eliminate the apprehension and provide full transparency?
A great way to ensure visibility is to install glass walls on the street side to attract passersby. By installing an entirely transparent wall, it becomes an obvious statement. “Welcome in, we’re not hiding anything!” Space Plus proudly offers many customizable options for your unique business so that you can utilize the design as effectively as possible. For example, you can choose from a multitude of panel configurations, glass opacities, and frame finishes. The option is also available to have tempered or laminated glass. By providing ample visibility, you set your business apart from others and enjoy another added benefit- utilize free marketing!
Now that you’ve attracted customers into your store, it doesn’t stop there. The interior environment of your shop should be carefully considered to provide the most enjoyable experience possible. This will hold their attention and reflect just how much care you put into your business. Providing thoughtful touches such as warm lighting, stylish furniture, indoor plants, art curation, even smells- all of these sensory details add to the overall shopping experience. Another crucial consideration is if enough natural light can enter and flow throughout your store during daytime hours. By choosing to integrate glass wall partitions throughout your shop rather than constricting walls, you allow this natural light to pass through while establishing a more fluid environment. People tend to feel trapped in small, enclosed spaces. It’s important to broaden the space, making your customers feel at ease and free to relax. Another great product to consider introducing into your store is the use of mirrors. Mirrors are excellent at reflecting and spreading existing light, thus lowering your energy costs and providing a much more inspired atmosphere. Consider integrating glass partitions into your floor plan, especially if you own a business such as a hair salon or a med spa. You can choose the mirror option for your glass finish, therefore, utilizing two invaluable materials at once.
If you provide a business such as a medical spa or dental office, something to think about is artfully dividing up your floor space to add dimension and usable rooms. By installing interior door room dividers throughout your space, you create necessary spaces for privacy. Room dividing walls are a fantastic solution to breaking up spaces at an agreeable cost, without any major construction or lengthy disruption to your business. If privacy is paramount, opt for frosted glass, or a glass option that has a high opacity. Space Plus allows for your individual customization because we recognize that each business is unique and catered to individually. With a plethora of accessories to choose from, you can install locking door handles, top hanging sliding tracks or bottom tracks, while the 3S Smart Shut System allows for a smooth, soft close. Quality and design are of utmost importance in our factory, ensuring you receive a high caliber product, every time.
With all of these considerations, evaluate your business front with discernment and see how you can update and evolve into one of the leading competitors of your industry. By taking the time to craft a beautiful and inspiring environment, you demonstrate quality and care to your customers.
To get started on your exciting storefront upgrades, check out our products gallery for inspiration and product images. There is a multitude of stylish and helpful products just a click away! Schedule a call with one of our knowledgeable professionals to get a quote and other information on our many available solutions. Simply find a showroom near you and get that much closer to optimizing your business for success!
